Established in 2003, our family business first started selling kitchenware in a flea market in San Jose, CA. We noticed the popularity of cooking - being new immigrants in the US, we found the new flavors, spices and recipes of different foods intriguing and loved hearing from customers how food always brought everyone together, in extravagant outdoor celebrations or in their daily cooking. At Roc, we are passionate about making affordable kitchenware accessible to everyone, without compromising on quality. We opened a storefront in DTLA in 2008 to service a wider range of customers and have transitioned online in 2023 while working with distributors and retailers to bring our shared love of cooking all over the world. Being transparent with our customers and helping our customers is a top priority - we communicate directly with the manufacturers and design all our products based on what our customers need. Customer feedback is invaluable. Our goal is to provide the best fitted needs for our customers.
